In an ingenious draw Facebook has now opened up for integrating the Like button, in other forms and shapes.
Facebook’s “Like” buttons, the universal symbols of middling appreciation, have finally crossed the mobile divide — but chances are you won’t recognize them.
This is smart, because as you scroll away in a mobile app and <3 stuff, it will now show up on facebook, without you even thinking about it.
Making it more integrated with the designs of other apps is good first of all for design reasons but that’s definitely not the reason they’ve done it.
It’s about gathering more information and penetrating even more as the social platform, and your repo of social interaction online which it’s obviously already is, but this will strengen it further. Other apps are plugins, add ons etc built on this platform.
The mobile “like” action, once implemented, will connect the dots between the “liking” activity inside third-party mobile apps and Facebook
But it make sense, for them and for the users. Liking is a form of appreciation, and showing that, both to the author/creator and our peers is a crucial part of our social behaviour.
It will be interesting to see if and how it will change our behaviour on other networks when we are aware that it’s posted on our, and others timeline.